Ride Illinois | Awareness

Awareness is a key aspect of Ride Illinois’ work to build a culture that values and supports bicycling throughout Illinois. Through storytelling, public education, data-sharing, and outreach, we elevate the role bicycling plays in healthy communities, sustainable transportation, and quality of life. By highlighting both everyday biking and statewide trends, we help people better understand the benefits of bicycling for individuals, families, communities, and the state.

Our awareness efforts focus on making bicycling visible, relatable, and relevant to a broad audience. We share timely information, celebrate progress, and shine a light on challenges facing people who bike, using clear and accessible messaging. Ride Illinois strengthens understanding and builds lasting support for a safer, more inclusive bicycling in communities of all sizes.

Group of five people smiling at a cycling event, with some wearing cycling-themed shirts and badges, in a large indoor venue.